---
title: Best Practices for E-Mail Marketing
date: 2013-02-26T15:40:39-05:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/best-practices-for-e-mail-marketing"
section: Blog Posts
---
# Best Practices for E-Mail Marketing

 February 26, 2013

 

 

 

 

 

 

If you work with e-mail marketing—whether you’re putting together the content, reviewing the images and links for accuracy, or conducting a final copy and legal review—you already know that your commercial message must be compliant with the CAN-SPAM Act. It’s not that it’s hard to follow, but sometimes it can be so easy to forget.

Before your next e-mail marketing campaign is approved and in the Sent folder, make sure your commercial e-mails comply with best practices and CAN-SPAM Act. I highlight key requirements in this [Best Practices for E-mail Marketing Checklist ](http://www.kelleydrye.com/publications/articles/1695)published by Practical Law Company. For a more detailed look at e-mail marketing practices, the full article is available [here](http://www.kelleydrye.com/publications/articles/1455).

 

 **Tags:** [Advertising](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/tags/advertising)

 

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