---
title: An Endorsement is Still Advertising
date: 2013-11-15T16:22:32-05:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/an-endorsement-is-still-advertising"
section: Blog Posts
---
# An Endorsement is Still Advertising

  November 15, 2013

 

 

 

 

 

 

John Villafranco breaks down how endorsements are regulated and what guidelines advertisers should adhere to in order to stay out of trouble with the FTC in a new article published by *Nutritional Outlook*. ​“[Enforcement on Endorsements](http://www.nutritionaloutlook.com/article/enforcement-endorsements-7-18068 "E and E"),” explains how endorsements can be very powerful advertising tools, but must comply with the Federal Trade Commission Act Section 5 like all other forms of advertising. The article outlines recommendations for endorsements and guidelines for protecting these advertisements from the FTC’s scrutiny.

 

 **Tags:** [endorsements](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/tags/endorsements)

 

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