--- title: AdTech date: 2023-07-17T11:24:00-04:00 author: Import Bot canonical_url: "https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/adtech" section: Blog Topics --- # Ad Law Access Updates on advertising law and privacy law trends, issues, and developments [ Remove filter Topic: AdTech ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access) ## [California Continues to Actively Enforce Privacy Opt-Out Rights ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/california-continues-to-actively-enforce-privacy-opt-out-rights) [Aaron J. Burstein](https://www.kelleydrye.com/people/aaron-j-burstein), [Alysa Z. Hutnik](https://www.kelleydrye.com/people/alysa-z-hutnik), [Meaghan M. Donahue](https://www.kelleydrye.com/people/meaghan-m-donahue) March 11, 2026 Last week, the California Privacy Protection Agency (“CPPA” or the “Agency”) continued its active enforcement of the California Consumer Privacy Act (CCPA) with its announcement of two new settlements – the first with… [ Continue reading ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/california-continues-to-actively-enforce-privacy-opt-out-rights) ## [New York’s Algorithmic Pricing Disclosure Law Takes Effect ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/new-yorks-algorithmic-pricing-disclosure-law-takes-effect) [Paul L. Singer](https://www.kelleydrye.com/people/paul-l-singer), [Beth Bolen Chun](https://www.kelleydrye.com/people/beth-bolen-chun), [Abigail Stempson](https://www.kelleydrye.com/people/abigail-stempson), [Salim Rashid](https://www.kelleydrye.com/people/salim-rashid) November 18, 2025 New York Attorney General Letitia James recently announced that on November 10, 2025, New York’s Algorithmic Pricing Disclosure Act (the “Act”) officially took effect. Codified at N.Y. Gen. Bus. Law § 349-a, the Act… [ Continue reading ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/new-yorks-algorithmic-pricing-disclosure-law-takes-effect) ## [ Adtech Privacy Pain Points: Top 7 List for Effective Opt-Out Compliance ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/adtech-privacy-pain-points-top-7-list-for-effective-opt-out-compliance) [Céline Guillou](https://www.kelleydrye.com/people/c%C3%A9line-guillou), [Alysa Z. Hutnik](https://www.kelleydrye.com/people/alysa-z-hutnik) June 26, 2025 As privacy enforcement ramps up, effectively managing opt-out requirements under state privacy laws is a top risk mitigation measure. But complying with opt-outs is not just a matter of providing a consumer-facing… [ Continue reading ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/adtech-privacy-pain-points-top-7-list-for-effective-opt-out-compliance) ## [ Health Insights and Beyond: Adtech Privacy Challenges and Opportunities ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/health-insights-and-beyond-adtech-privacy-challenges-and-opportunities) April 24, 2025 Join Kelley Drye and the Interactive Advertising Bureau (IAB) for an in-person afternoon workshop designed to foster in-depth discussions of state and federal privacy laws relevant to health information and the… [ Continue reading ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/health-insights-and-beyond-adtech-privacy-challenges-and-opportunities) ## [ The Bulk Data Access Rule: What Advertisers Need to Know ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/the-bulk-data-access-rule-what-advertisers-need-to-know) [Aaron J. Burstein](https://www.kelleydrye.com/people/aaron-j-burstein), [Alysa Z. Hutnik](https://www.kelleydrye.com/people/alysa-z-hutnik) April 22, 2025 On April 11, the Department of Justice issued an extensive set of FAQs on its Bulk Data Access Rule and advised that it “will not prioritize civil enforcement actions against any person for violations” of the Rule… [ Continue reading ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/the-bulk-data-access-rule-what-advertisers-need-to-know) Previous Page 1 of 3 - 1 - [ 2 ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/adtech.md/p2) - [ 3 ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/adtech.md/p3) [ Next ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/adtech.md/p2) [ RSS Feed ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/rss?topic=137607) ### Search Blog ### Subscribe ### Explore Topics - [13 (b)](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/13-b) - [AdTech](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/adtech) - [Advertising Law](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/advertising-law) - [Advertising Litigation](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/advertising-litigation) - [Agreements](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/agreements) 1. 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