---
title: What Revised FTC Guides Mean For Influencer Campaigns
date: 2023-07-14T00:00:00-04:00
author: "SFarrell@kelleydrye.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/articles/what-revised-ftc-guides-mean-for-influencer-campaigns"
section: Articles
---
# What Revised FTC Guides Mean For Influencer Campaigns

  July 14, 2023

Law360

 

 

 

 

 

 

On June 29, the Federal Trade Commission released the long-awaited updates to the Guides Concerning the Use of Endorsements and Testimonials in Advertising — more commonly known as the Endorsement Guides — along with an updated FAQ titled ​“What People Are Asking.”  
   
This *Law360* article by [Gonzalo Mon](https://www.kelleydrye.com/Our-People/Gonzalo-E-Mon) highlights some of the most significant updates to the guides and FAQs that will affect influencer campaigns, including what the FTC thinks about when a disclosure is required, how a disclosure should be presented, and how companies should manage influencer campaigns.  
   
Read the full article [here](https://s3.amazonaws.com/cdn.kelleydrye.com/content/uploads/attachments/What-Revised-FTC-Guides-Mean-For-Influencer-Campaigns.pdf).

 

 

 - Share this entry 
    - 
    - 
    - 
    -
- [  View entry pdf ](https://s3.amazonaws.com/cdn.kelleydrye.com/content/uploads/pdf-snapshots/what-revised-ftc-guides-mean-for-influencer-campaigns-20230918134505.pdf)
 
 

### Related Services

- [Advertising and Marketing](https://www.kelleydrye.com/practices/advertising-and-marketing)
- [Federal Trade Commission](https://www.kelleydrye.com/practices/federal-trade-commission)
 
 

  Blog

 [  ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-rectangles/Blog_Post_Listing.svg) ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-Images/adlaw_billboard_listing.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=750&q=80&w=1125&s=e1a7aebcee8115938489d6575321e698) 

  ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/nad-continues-to-examine-influencer-campaigns) 

Ad Law Access

 July 27, 2026

 [  ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/nad-continues-to-examine-influencer-campaigns) 

 

 

 

 Blog

 [  ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-rectangles/Blog_Post_Listing.svg) ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-Images/adlaw_billboard_listing.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=750&q=80&w=1125&s=e1a7aebcee8115938489d6575321e698) 

  ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/hawaii-enacts-a-synthetic-performer-law) 

Ad Law Access

 July 26, 2026

 [  ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/hawaii-enacts-a-synthetic-performer-law)