---
title: Viral TikTok Mascara Video Spotlights Influencer Ad Issues
date: 2023-02-03T00:00:00-05:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/viewpoints/articles/viral-tiktok-mascara-video-spotlights-influencer-ad-issues"
section: Articles
---
# Viral TikTok Mascara Video Spotlights Influencer Ad Issues

  February 3, 2023

Law360

 

 

 

  ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Hero-Objects/mobile_phone_social.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1880&q=80&w=1880&s=b781ed9e4e1c1f79928ce018f2bd9f51)  

 

 

 

In an article in *Law360*, partner [Gonzalo Mon](/Our-People/Gonzalo-E-Mon) details how a sponsored TikTok video about L’Oreal mascara that ignited a battle over deceptive advertising on the internet last month serves as a reminder that advertisers are responsible for influencer posts and should take steps to help reduce the risk of liability.  
Read the full article [here](https://s3.us-east-1.amazonaws.com/cdn.kelleydrye.com/content/uploads/viewpoints/Viral-TikTok-Mascara-Video-Spotlights-Influencer-Ad-Issues_Mon_Law360_February-2023.pdf).

 

 

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