---
title: The Risky Business of Consumer-Generated Content
date: 2008-05-06T00:00:00-04:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/viewpoints/articles/the-risky-business-of-consumer-generated-content"
section: Articles
---
# The Risky Business of Consumer-Generated Content

  May 6, 2008

Incentive Magazine

 

 

 

 

 

 

This article focuses on the risks associated with running promotions featuring consumer-generated content. The article provides strategies that companies can employ to minimize the risks involved with using consumer-generated content. It addresses the recent increase in the number of companies that have started incorporating consumer-generated content into their promotions and acknowledges the evolving trend toward experimenting with consumer-generated content as a result of the success that these types of promotions have achieved. The article also offers valuable insight on the significant challenges and obstacles that can arise in interactive advertising promotions, with particular emphasis on those that place so much power in the hands of consumers.

 

 

 - Share this entry 
    - 
    - 
    - 
    -
- [  View entry pdf ](https://s3.amazonaws.com/cdn.kelleydrye.com/content/uploads/pdf-snapshots/the-risky-business-of-consumer-generated-content-20230614091229.pdf)
 
 

### Related Services

- [Advertising and Marketing](https://www.kelleydrye.com/practices/advertising-and-marketing)
 
 

  Blog

 [  ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-rectangles/Blog_Post_Listing.svg) ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-Images/Trade_and_Manufacturing_Monitor.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=750&q=80&w=1125&s=fa2fce63dfde7da177148c0e92116e0e) 

  ](https://www.kelleydrye.com/viewpoints/blogs/trade-and-manufacturing-monitor/ustr-announces-final-tariff-rates-exclusions-and-tariff-rate-quotas) 

Trade and Manufacturing Monitor

 July 24, 2026

 [  ](https://www.kelleydrye.com/viewpoints/blogs/trade-and-manufacturing-monitor/ustr-announces-final-tariff-rates-exclusions-and-tariff-rate-quotas) 

 

 

 

 Article

 [   ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-Images/AI_Head.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=750&q=80&w=1125&s=068f8566021201ef249ea185eac69761)  ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-rectangles/Articles_Listing.svg) 

  ](https://www.kelleydrye.com/viewpoints/articles/ai-is-amazing-your-ads-about-it-still-have-to-be-true) 

 July 23, 2026

 [  ](https://www.kelleydrye.com/viewpoints/articles/ai-is-amazing-your-ads-about-it-still-have-to-be-true)