---
title: "The Revised Green Guides: New Standards for Environmental Marketing Claims"
date: 2012-12-31T00:00:00-05:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/viewpoints/articles/the-revised-green-guides-new-standards-for-environmental-marketing-claims"
section: Articles
---
# The Revised Green Guides: New Standards for Environmental Marketing Claims

  December 2012/January 2013

Practical Law The Journal

 

 

 

 

 

 

Partner [Gonzalo Mon](/Our-People/Gonzalo-E-Mon) authored the *Practical Law The Journal* article, ​“The Revised Green Guides: New Standards for Environmental Marketing Claims.” The article discusses the Federal Trade Commission (FTC)‘s recently issueds final revisions to its *Guides for the Use of Environmental Marketing Claims* (Green Guides). With the release of the FTC’s revised Green Guides, marketers can expect even greater scrutiny of any environmental marketing claims they make. Accordingly, marketers should carefully review the revised Green Guides and ensure that their claims comply with the new standards. Gonzalo outlines general principles that apply to all environmental claims, such as overstatement of environmental attributes and distinctions between benefits of product, package and service; and claim-specific guidance.

 

 

 - Share this entry 
    - 
    - 
    - 
    -
- [  View entry pdf ](https://s3.amazonaws.com/cdn.kelleydrye.com/content/uploads/pdf-snapshots/the-revised-green-guides-new-standards-for-environmental-marketing-claims-20230802201024.pdf)
 
 

### Attachments

- [The Revised Green Guides New Standards for Environmental Marketing Claims](https://s3.amazonaws.com/cdn.kelleydrye.com/content/uploads/attachments/The-Revised-Green-Guides-New-Standards-for-Environmental-Marketing-Claims.pdf)
 
 

### Related Services

- [Advertising and Marketing](https://www.kelleydrye.com/practices/advertising-and-marketing)
- [State Attorneys General](https://www.kelleydrye.com/practices/state-attorneys-general)
 
 

  Blog

 [  ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-rectangles/Blog_Post_Listing.svg) ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-Images/adlaw_billboard_listing.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=750&q=80&w=1125&s=e1a7aebcee8115938489d6575321e698) 

  ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/californias-truth-in-recycling-law-hits-a-roadblock) 

Ad Law Access

 July 28, 2026

 [  ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/californias-truth-in-recycling-law-hits-a-roadblock) 

 

 

 

 Blog

 [  ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-rectangles/Blog_Post_Listing.svg) ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-Images/adlaw_billboard_listing.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=750&q=80&w=1125&s=e1a7aebcee8115938489d6575321e698) 

  ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/nad-continues-to-examine-influencer-campaigns) 

Ad Law Access

 July 27, 2026

 [  ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/nad-continues-to-examine-influencer-campaigns)