---
title: "The Proposed Merger Guidelines: A Return to Structuralism"
date: 2023-12-13T15:44:00-05:00
author: "SFarrell@kelleydrye.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/articles/the-proposed-merger-guidelines-a-return-to-structuralism"
section: Articles
---
# The Proposed Merger Guidelines: A Return to Structuralism

  January-February 2024

The Journal of Federal Agency Action

 

 

 

  ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Hero-Objects/puzzle_hero.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1880&q=80&w=1880&s=d9840aa7969cda105a54c29cb18ff382)  

 

 

 

In this article in *The Journal of Federal Agency Action,* Kelley Drye’s [David Evans](https://www.kelleydrye.com/people/david-h-evans) shares his thoughts on the merger guidelines proposed recently by the Federal Trade Commission and the Department of Justice.

Read the full article [here](https://s3.amazonaws.com/cdn.kelleydrye.com/content/uploads/attachments/Proposed-Merger-Guidelines_Evans_Jan-Feb-2024v5.pdf).

 

 

 - Share this entry 
    - 
    - 
    - 
    -
- [  View entry pdf ](https://s3.amazonaws.com/cdn.kelleydrye.com/content/uploads/pdf-snapshots/the-proposed-merger-guidelines-a-return-to-structuralism-20231220120555.pdf)
 
 

### Related Services

- [Advertising and Marketing](https://www.kelleydrye.com/practices/advertising-and-marketing)
- [Federal Trade Commission](https://www.kelleydrye.com/practices/federal-trade-commission)
 
 

  Blog

 [  ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-rectangles/Blog_Post_Listing.svg) ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-Images/adlaw_billboard_listing.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=750&q=80&w=1125&s=e1a7aebcee8115938489d6575321e698) 

  ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/californias-truth-in-recycling-law-hits-a-roadblock) 

Ad Law Access

 July 28, 2026

 [  ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/californias-truth-in-recycling-law-hits-a-roadblock) 

 

 

 

 Blog

 [  ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-rectangles/Blog_Post_Listing.svg) ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-Images/adlaw_billboard_listing.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=750&q=80&w=1125&s=e1a7aebcee8115938489d6575321e698) 

  ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/nad-continues-to-examine-influencer-campaigns) 

Ad Law Access

 July 27, 2026

 [  ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/nad-continues-to-examine-influencer-campaigns)