---
title: "The NAD: A Force in Shaping Food and Dietary Supplement Advertising"
date: 2016-11-21T00:00:00-05:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/viewpoints/articles/the-nad-a-force-in-shaping-food-and-dietary-supplement-advertising"
section: Articles
---
# The NAD: A Force in Shaping Food and Dietary Supplement Advertising

  November/December 2016

FDLI Update

 

 

 

 

 

 

Partner [John Villafranco](/Our-People/John-E-Villafranco) co-authored the *FDLI Update* article ​“The NAD: A Force in Shaping Food and Dietary Supplement Advertising.” In this article, John describes the National Advertising Division (NAD) and its role in shaping advertising for a FDA-regulated products. John notes that, in the past year, the NAD has handled nine cases on conventional food and beverages and 26 cases on dietary supplements. He goes on to analyze examples of those cases and recent developments in NAD procedures.

 

 

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