---
title: The INFORM Consumers Act - Brand New Rules For Online Marketplaces And Sellers
date: 2023-07-20T00:00:00-04:00
author: "SFarrell@kelleydrye.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/articles/the-inform-consumers-act-brand-new-rules-for-online-marketplaces-and-sellers"
section: Articles
---
# The INFORM Consumers Act - Brand New Rules For Online Marketplaces And Sellers

  July 20, 2023

MediaPost

 

 

 

  ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Hero-Objects/online_shopping.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1880&q=80&w=1880&s=be2e27fc08c8e4c9707609f29cf7832e)  

 

 

 

Last December, Congress passed a new consumer protection law, the INFORM Consumers Act, with strong bipartisan support. The new law, which took effect on June 27, imposes brand-new obligations on ​“online marketplaces”: platforms like Amazon and eBay where third-party sellers (ranging from large companies to individuals operating out of their homes) market their products to consumers. In this *MediaPost* article, [John Villafranco](https://www.kelleydrye.com/Our-People/John-E-Villafranco) outline the new law and analyze its potential impact on online marketplaces.  
   
Read the full article [here](https://www.mediapost.com/publications/article/387308/the-inform-consumers-act-brand-new-rules-for-onl.html).

 

 

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