---
title: The Importance of Media Relations Strategy in Critical Legal Disputes
date: 2010-07-09T00:00:00-04:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/viewpoints/articles/the-importance-of-media-relations-strategy-in-critical-legal-disputes"
section: Articles
---
# The Importance of Media Relations Strategy in Critical Legal Disputes

  July 9, 2010

The Metropolitan Corporate Counsel

 

 

 

 

 

 

The article focuses on how companies can protect their legal position while keeping their reputation intact in the face of litigation or other crises. The author discusses the importance of developing effective communication strategies for multiple audiences. The article lists four main goals that legal communications should achieve. It also provides guidelines on choosing a communications team, researching facts and applicable laws, and drafting ​“master message documents.”

 

 

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