---
title: "Product Placement and Brand Integration Strategies: Managing the Risks of Regulatory Uncertainty, Consumer Protection Update"
date: 2006-04-01T00:00:00-05:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/viewpoints/articles/product-placement-and-brand-integration-strategies-managing-the-risks-of-regulatory-uncertainty-consumer-protection-update"
section: Articles
---
# Product Placement and Brand Integration Strategies: Managing the Risks of Regulatory Uncertainty, Consumer Protection Update

  Spring 2006

Newsletter of the Consumer Protection Committee, ABA Section on Advertising Law

 

 

 

 

 

 

This article analyzes factors that have led to the renewed embrace of product placement by marketers, current product placement trends, and how the Federal Trade Commission (the ​“FTC”) and other regulators have approached complaints about product placement.

 

 

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