---
title: New Laws Continue to Complicate Gift Card Programs
date: 2007-01-01T00:00:00-05:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/viewpoints/articles/new-laws-continue-to-complicate-gift-card-programs"
section: Articles
---
# New Laws Continue to Complicate Gift Card Programs

  January 2007

The Metropolitan Corporate Counsel

 

 

 

 

 

 

The article describes the rise in popularity of branded gift cards and surveys the emerging state laws that regulate their use. The author considers laws related to expiration dates and dormancy fees, the possibility of federal regulation, bank-issued cards, and escheat laws.

 

 

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