---
title: "Necessary Implications and Scintillas of Support: The Landham Act Defendant's Burden Post-Novartis"
date: 2004-07-01T00:00:00-04:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/viewpoints/articles/necessary-implications-and-scintillas-of-support-the-landham-act-defendants-burden-post-novartis"
section: Articles
---
# Necessary Implications and Scintillas of Support: The Landham Act Defendant’s Burden Post-Novartis

  Summer 2004

Antitrust Magazine

 

 

 

 

 

 

The article discusses how the Third Circuit Court of Appeals, in *Novartis Consumer Health, Inc. v. Johnson & Johnson-Merck Consumer Pharmaceuticals, Co.*, advanced two doctrines that could shift significantly the burdens of proof in Lanham Act false-advertising litigation.

 

 

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