---
title: "Navigating Gift Card Regulations: As Gift Card Sales Increase, So Do the Legal Hurdles"
date: 2008-04-17T00:00:00-04:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/viewpoints/articles/navigating-gift-card-regulations-as-gift-card-sales-increase-so-do-the-legal-hurdles"
section: Articles
---
# Navigating Gift Card Regulations: As Gift Card Sales Increase, So Do the Legal Hurdles

  April 17, 2008

Incentive Magazine

 

 

 

 

 

 

This article describes the various legal challenges within the past year that relate to how gift card terms are disclosed. It analyzes the expanding maze of gift card regulations to newly emerging restrictions on expiration dates and dormancy fees, the FTC’s focus on gift card disclosures, and complications added by escheat laws.

 

 

 - Share this entry 
    - 
    - 
    - 
    -
- [  View entry pdf ](https://s3.amazonaws.com/cdn.kelleydrye.com/content/uploads/pdf-snapshots/navigating-gift-card-regulations-as-gift-card-sales-increase-so-do-the-legal-hurdles-20230614091218.pdf)
 
 

### Related Services

- [Advertising and Marketing](https://www.kelleydrye.com/practices/advertising-and-marketing)
 
 

  Blog

 [  ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-rectangles/Blog_Post_Listing.svg) ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-Images/adlaw_billboard_listing.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=750&q=80&w=1125&s=e1a7aebcee8115938489d6575321e698) 

  ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/hawaii-enacts-a-synthetic-performer-law) 

Ad Law Access

 July 26, 2026

 [  ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/hawaii-enacts-a-synthetic-performer-law) 

 

 

 

 Blog

 [  ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-rectangles/Blog_Post_Listing.svg) ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-Images/Trade_and_Manufacturing_Monitor.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=750&q=80&w=1125&s=fa2fce63dfde7da177148c0e92116e0e) 

  ](https://www.kelleydrye.com/viewpoints/blogs/trade-and-manufacturing-monitor/ustr-announces-final-tariff-rates-exclusions-and-tariff-rate-quotas) 

Trade and Manufacturing Monitor

 July 24, 2026

 [  ](https://www.kelleydrye.com/viewpoints/blogs/trade-and-manufacturing-monitor/ustr-announces-final-tariff-rates-exclusions-and-tariff-rate-quotas)