---
title: "Making it Stop: A Practical Guide to Challenging Your Competitor's Advertising Claims"
date: 2008-10-01T00:00:00-04:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/viewpoints/articles/making-it-stop-a-practical-guide-to-challenging-your-competitors-advertising-claims-2"
section: Articles
---
# Making it Stop: A Practical Guide to Challenging Your Competitor’s Advertising Claims

  October 2008

Metropolitan Corporate Counsel, Volume 16, No. 10

 

 

 

 

 

 

The article provides guidance in evaluating which options are best suited to serve client-needs when challenging a competitor’s advertising claims. The article discusses initiating a proceeding before the National Advertising Division (NAD), alerting state and federal regulators and litigating under the Lanham Act.

 

 

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