---
title: "Ingredient Testing for Food and Supplement Advertising Claims: Keeping Up with an Evolving Standard"
date: 2010-10-20T00:00:00-04:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/viewpoints/articles/ingredient-testing-for-food-and-supplement-advertising-claims-keeping-up-with-an-evolving-standard"
section: Articles
---
# Ingredient Testing for Food and Supplement Advertising Claims: Keeping Up with an Evolving Standard

 October 2010

Antitrust Health Care Chronicle, Vol. 24, No. 1.

 

 

 

 

 

 

The article provides a brief overview of the basic substantiation requirements for advertising claims for foods and dietary supplements. Also, the article includes summaries of the Federal Trade Commission’s (FTC) current guidance, on full-product versus ingredient testing, and recent FTC consent orders that set forth a new standard for using ingredient testing. Lastly, the article addresses the practical implications of the FTC’s current guidance and the new standard.

With permission from the American Bar Association, please click the link below to download the full article.

 

 

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