---
title: IAB Health Privacy Insights
date: 2026-04-28T12:20:00-04:00
author: Mary Katherine (MK) Terrell
canonical_url: "https://www.kelleydrye.com/viewpoints/articles/iab-health-privacy-insights"
section: Articles
---
# IAB Health Privacy Insights

  April 28, 2026

 

 

 

 

 

 

Partners [Alysa Hutnik](https://www.kelleydrye.com/people/alysa-z-hutnik) and [Aaron J. Burstein](https://www.kelleydrye.com/people/aaron-j-burstein), Special Counsel [Alexander I. Schneider](https://www.kelleydrye.com/people/alexander-i-schneider), and Senior Associate [Andrea deLorimier](https://www.kelleydrye.com/people/andrea-delorimier) authored the Spring 2026 edition of the IAB Health Privacy Insights Newsletter. This issue covers the increase in health-related advertising regulations. Specifically, the authors cover legislative developments in Connecticut and New York, and new regulations on ​“surveillance pricing.”

“The now-familiar trend of restricting the use of health data for advertising is intensifying...But participants in the digital advertising marketplace – particularly brands – should be aware of how other advertising regulations and broader political developments surrounding health could affect them.” Further, they provide practical recommendations for businesses to mitigate advertiser risk.

Read the full newsletter [here](https://www.iab.com/wp-content/uploads/2026/04/INSIGHTS.pdf?utm_campaign=28198243-IAB%20LPPD%20Insights%20Newsletters&utm_medium=email&_hsenc=p2ANqtz-8m0tyRzSZFVFmkw7fGd3d6-b7v3MtvKanF5nGcdIp0_r1VvPXJzRatx8jWntUL6DjSv5NjGrMUfXntbUQjuMi9oFbFyw&_hsmi=415957312&utm_content=415957312&utm_source=hs_email).

 

 

 - Share this entry 
    - 
    - 
    - 
    -
- [  View entry pdf ](https://s3.amazonaws.com/cdn.kelleydrye.com/content/uploads/pdf-snapshots/iab-health-privacy-insights-20260505092555.pdf)
 
 

### Related Services

- [Privacy and Information Security](https://www.kelleydrye.com/practices/privacy-and-information-security)
- [Healthcare Privacy and Data Innovation](https://www.kelleydrye.com/trending/healthcare-privacy-and-data-innovation)
- [Advertising and Marketing](https://www.kelleydrye.com/practices/advertising-and-marketing)
- [State Attorneys General](https://www.kelleydrye.com/practices/state-attorneys-general)
- [Advertising Technology (AdTech)](https://www.kelleydrye.com/trending/advertising-technology)
 
 

  Blog

 [  ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-rectangles/Blog_Post_Listing.svg) ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-Images/adlaw_billboard_listing.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=750&q=80&w=1125&s=e1a7aebcee8115938489d6575321e698) 

  ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/naag-presidential-initiative-summit-2026-wrap-up-consolidation-and-pricing-in-focus) 

Ad Law Access

 July 10, 2026

 [  ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/naag-presidential-initiative-summit-2026-wrap-up-consolidation-and-pricing-in-focus) 

 

 

 

 Article

 [  ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-rectangles/Articles_Listing.svg) 

  ](https://www.kelleydrye.com/viewpoints/articles/new-obstacles-for-healthcare-federal-and-state-national-security-regulations-increasingly-target-health-data) 

 July 10, 2026

 [  ](https://www.kelleydrye.com/viewpoints/articles/new-obstacles-for-healthcare-federal-and-state-national-security-regulations-increasingly-target-health-data)