---
title: How to Effectively and Legally Tout Consumer Preferences in Your Company’s Marketing
date: 2013-10-18T00:00:00-04:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/viewpoints/articles/how-to-effectively-and-legally-tout-consumer-preferences-in-your-companys-marketing"
section: Articles
---
# How to Effectively and Legally Tout Consumer Preferences in Your Company’s Marketing

  October 18, 2013

InsideCounsel

 

 

 

 

 

 

Partner [John Villafranco](/Our-People/John-E-Villafranco) co-authored the *InsideCounsel* article, ​“How to Effectively and Legally Tout Consumer Preferences in Your Company’s Marketing.” The article discusses how the FTC’s ​“Guides Concerning Endorsements and Testimonials in Advertising” and the ASTM International ​“Standard Guide for Sensory Claim Substantiation” can be helpful tools for ensuring that that the consumer-based content used in advertising is consistent with applicable advertising standards.

 

 

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