---
title: How AI’s Legal Risks are Challenging Marketers
date: 2023-06-20T17:15:00-04:00
author: "SFarrell@kelleydrye.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/articles/how-ais-legal-risks-are-challenging-marketers"
section: Articles
---
# How AI’s Legal Risks are Challenging Marketers

  June 20, 2023

MarketingDrive

 

 

 

 

 

 

In this article, Partner [John Villafranco](https://www.kelleydrye.com/Our-People/John-E-Villafranco) shares his opinion on providing litigation and counseling services to household brands and Fortune 500 companies with a focus on advertising law and consumer protection. Villafranco provides information on Federal Trade Commission guidance, increased privacy concerns, current AI complaints and lawsuits, and considerations for marketers.  
   
Read the full article [here](https://www.marketingdive.com/news/how-ai-artificial-intelligence-legal-risks-challenging-marketers/652707/).

 

 

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- [Advertising and Marketing](https://www.kelleydrye.com/practices/advertising-and-marketing)
- [Federal Trade Commission](https://www.kelleydrye.com/practices/federal-trade-commission)
 
 

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 [  ](https://www.kelleydrye.com/viewpoints/blogs/trade-and-manufacturing-monitor/ustr-announces-final-tariff-rates-exclusions-and-tariff-rate-quotas) 

 

 

 

 Article

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 July 23, 2026

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