---
title: Green Marketing in the US
date: 2010-11-01T00:00:00-04:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/viewpoints/articles/green-marketing-in-the-us"
section: Articles
---
# Green Marketing in the US

  November 2010

Practical Law Company

 

 

 

 

 

 

The article discusses key regulatory requirements and sets out practical tips for companies to consider when engaging in green marketing in the United States. The article outlines how green marketing claims are regulated in the U.S., as well as reviews the key provisions of and updates to the Federal Trade Commission’s Guides for the Use of Environmental Marketing Claims (Green Guides).

 

 

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