---
title: Greater Focus on Privacy is Inevitable
date: 2011-02-01T00:00:00-05:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/viewpoints/articles/greater-focus-on-privacy-is-inevitable"
section: Articles
---
# Greater Focus on Privacy is Inevitable

  February 2011

Mobile Commerce Outlook 2011

 

 

 

 

 

 

The article discusses the changes marketers face when interacting with consumers through mobile technology. The past few years have seen a number of battles over how marketers make disclosures and get consent. Partner [Gonzalo Mon](/Our-People/Gonzalo-E-Mon) outlines the Federal Trade Commission report that proposes a new privacy framework and identifies three key recommendations. Gonzalo offers advice to keep marketers aware of the changes in the legal landscape.

 

 

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