---
title: FTC Warning Letters Note 5 Mistakes for Influencers to Avoid
date: 2023-11-28T14:57:00-05:00
author: "SFarrell@kelleydrye.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/articles/ftc-warning-letters-note-5-mistakes-for-influencers-to-avoid"
section: Articles
---
# FTC Warning Letters Note 5 Mistakes for Influencers to Avoid

  November 28, 2023

Law360

 

 

 

  ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Hero-Objects/mobile_phone_social.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1880&q=80&w=1880&s=b781ed9e4e1c1f79928ce018f2bd9f51)  

 

 

 

The Federal Trade Commission has provided a major clue regarding its enforcement of the updated Endorsement Guides. Companies that have been eagerly waiting for guidance can now breathe a sigh of relief. On November 15th, the FTC dropped hints that can potentially shape your future practices. In this article from *Law360*, Kelley Drye’s [Gonzalo Mon](https://www.kelleydrye.com/people/gonzalo-e-mon) provides an update and insights into how companies can adapt their endorsement strategies and stay ahead of the curve.

Read the full article [here](https://s3.amazonaws.com/cdn.kelleydrye.com/content/uploads/attachments/FTC-Warning-Letters-Note-5-Mistakes-For-Influencers-To-Avoid_Law_Law360_Mon.pdf).

 

 

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