---
title: FTC Settlement Expands Influencer Endorsement Guidance
date: 2020-03-10T00:00:00-04:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/viewpoints/articles/ftc-settlement-expands-influencer-endorsement-guidance"
section: Articles
---
# FTC Settlement Expands Influencer Endorsement Guidance

  March 10, 2020

Law360

 

 

 

 

 

 

Partner [Gonzalo Mon](https://www.kelleydrye.com/Our-People/Gonzalo-E-Mon) authored the *Law360* article, ​“FTC Settlement Expands Influencer Endorsement Guidance.” The article give an overview of the Federal Trade Commission’s disclosure requirements for influencers, as well as its recent settlement of their case with Teami LLC, who was brought up on charges that it promoted its products using deceptive health claims and endorsements by influencers who failed to clearly disclose that they were being paid for their posts.

Read the full article [here](https://s3.us-east-1.amazonaws.com/cdn.kelleydrye.com/content/uploads/viewpoints/FTC-Settlement-Expands-Influencer-Endorsement-Guidance_Law360_Mon_March-2020.pdf). Access may require subscription.

 

 

 - Share this entry 
    - 
    - 
    - 
    -
- [  View entry pdf ](https://s3.amazonaws.com/cdn.kelleydrye.com/content/uploads/pdf-snapshots/ftc-settlement-expands-influencer-endorsement-guidance-20230614122117.pdf)
 
 

### Related Services

- [Advertising and Marketing](https://www.kelleydrye.com/practices/advertising-and-marketing)
- [Advertising Technology (AdTech)](https://www.kelleydrye.com/trending/advertising-technology)
 
 

  Blog

 [  ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-rectangles/Blog_Post_Listing.svg) ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-Images/adlaw_billboard_listing.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=750&q=80&w=1125&s=e1a7aebcee8115938489d6575321e698) 

  ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/nad-continues-to-examine-influencer-campaigns) 

Ad Law Access

 July 27, 2026

 [  ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/nad-continues-to-examine-influencer-campaigns) 

 

 

 

 Blog

 [  ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-rectangles/Blog_Post_Listing.svg) ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-Images/adlaw_billboard_listing.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=750&q=80&w=1125&s=e1a7aebcee8115938489d6575321e698) 

  ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/hawaii-enacts-a-synthetic-performer-law) 

Ad Law Access

 July 26, 2026

 [  ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/hawaii-enacts-a-synthetic-performer-law)
