---
title: "FTC Issues Final Revisions to the Green Guides: New Guidelines for Substantiating Environmental Marketing Claims"
date: 2012-11-01T00:00:00-04:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/viewpoints/articles/ftc-issues-final-revisions-to-the-green-guides-new-guidelines-for-substantiating-environmental-marketing-claims"
section: Articles
---
# FTC Issues Final Revisions to the Green Guides: New Guidelines for Substantiating Environmental Marketing Claims

  November 2012

The Metropolitan Corporate Counsel

 

 

 

 

 

 

Partner [Gonzalo Mon](/Our-People/Gonzalo-E-Mon) and associate [Katie Rogers](/Our-People/Katherine-Rogers) co-authored *The Metropolitan Corporate Counsel* article, ​“FTC Issues Final Revisions to the Green Guides: New Guidelines for Substantiating Environmental Marketing Claims.” This article discusses the Federal Trade Commission (FTC)‘s recent final revisions to the ​“Guides for the Use of Environmental Marketing Claims.” These Green Guides are instructive on how the FTC views certain types of environmental marketing claims, and the evidence necessary to support such claims to prevent them from being considered deceptive or unsubstantiated. With the release of the final Guides, the FTC is expected to ramp up its enforcement against companies making unsupported ​“green” claims.

 

 

 - Share this entry 
    - 
    - 
    - 
    -
- [  View entry pdf ](https://s3.amazonaws.com/cdn.kelleydrye.com/content/uploads/pdf-snapshots/ftc-issues-final-revisions-to-the-green-guides-new-guidelines-for-substantiating-environmental-marketing-claims-20230802201503.pdf)
 
 

### Related Services

- [Advertising and Marketing](https://www.kelleydrye.com/practices/advertising-and-marketing)
- [State Attorneys General](https://www.kelleydrye.com/practices/state-attorneys-general)
 
 

  Blog

 [  ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-rectangles/Blog_Post_Listing.svg) ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-Images/Trade_and_Manufacturing_Monitor.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=750&q=80&w=1125&s=fa2fce63dfde7da177148c0e92116e0e) 

  ](https://www.kelleydrye.com/viewpoints/blogs/trade-and-manufacturing-monitor/ustr-announces-final-tariff-rates-exclusions-and-tariff-rate-quotas) 

Trade and Manufacturing Monitor

 July 24, 2026

 [  ](https://www.kelleydrye.com/viewpoints/blogs/trade-and-manufacturing-monitor/ustr-announces-final-tariff-rates-exclusions-and-tariff-rate-quotas) 

 

 

 

 Article

 [   ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-Images/AI_Head.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=750&q=80&w=1125&s=068f8566021201ef249ea185eac69761)  ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-rectangles/Articles_Listing.svg) 

  ](https://www.kelleydrye.com/viewpoints/articles/ai-is-amazing-your-ads-about-it-still-have-to-be-true) 

 July 23, 2026

 [  ](https://www.kelleydrye.com/viewpoints/articles/ai-is-amazing-your-ads-about-it-still-have-to-be-true)