--- title: Federal Trade Commission Continues to Explore Consumer Privacy Protection Measures date: 2010-02-01T00:00:00-05:00 author: Import Bot canonical_url: "https://www.kelleydrye.com/viewpoints/articles/federal-trade-commission-continues-to-explore-consumer-privacy-protection-measures" section: Articles --- # Federal Trade Commission Continues to Explore Consumer Privacy Protection Measures February 2010 Privacy & Data Security Law Journal The article reported on a recent Federal Trade Commission (“FTC”) consumer privacy roundtable meeting, the second in a series of three. At the meeting, the FTC discussed privacy policy concerns with the current notice and choice model of privacy protection, as well as provided insight into future enforcement and potential regulation. In particular, the FTC discussion focused on whether the FTC’s current privacy paradigm, particularly the notice and choice model, sufficiently protects consumers and allows them to understand and control how personal information is collected and used. - Share this entry - - - - - [ View entry pdf ](https://s3.amazonaws.com/cdn.kelleydrye.com/content/uploads/pdf-snapshots/federal-trade-commission-continues-to-explore-consumer-privacy-protection-measures-20230802201100.pdf) ### Related Services - [Advertising and Marketing](https://www.kelleydrye.com/practices/advertising-and-marketing) - [State Attorneys General](https://www.kelleydrye.com/practices/state-attorneys-general) Blog [ ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-rectangles/Blog_Post_Listing.svg) ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-Images/adlaw_billboard_listing.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=750&q=80&w=1125&s=e1a7aebcee8115938489d6575321e698) ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/nad-continues-to-examine-influencer-campaigns) Ad Law Access July 27, 2026 [ ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/nad-continues-to-examine-influencer-campaigns) Blog [ ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-rectangles/Blog_Post_Listing.svg) ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-Images/adlaw_billboard_listing.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=750&q=80&w=1125&s=e1a7aebcee8115938489d6575321e698) ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/hawaii-enacts-a-synthetic-performer-law) Ad Law Access July 26, 2026 [ ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/hawaii-enacts-a-synthetic-performer-law)