---
title: Deepfake Best Practices Amid Developing Legal Landscape
date: 2021-04-16T00:00:00-04:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/viewpoints/articles/deepfake-best-practices-amid-developing-legal-landscape"
section: Articles
---
# Deepfake Best Practices Amid Developing Legal Landscape

  April 16, 2021

Law360

 

 

 

 

 

 

Partner [John Villafranco](https://www.kelleydrye.com/Our-People/John-E-Villafranco) co-authored the *Law360* article ​“Deepfake Best Practices Amid Developing Legal Landscape.” The article discusses the growing trend of ​‘deepfakes,’ or an type of ​‘synthetic media,’ meaning media \[including voice, picture, video\] that is either manipulated or wholly generated by AI. This media, namely videos, can be startlingly accurate in their depictions of the subjects, and the development and advancement of such technology has raised alarm bells.

The article focuses in on past uses of this ​‘deepfake’ technology for advertising uses - alongside the moral, ethical and legal quandaries of such use.

To read the full article, click [here](https://s3.us-east-1.amazonaws.com/cdn.kelleydrye.com/content/uploads/viewpoints/Deepfake-Best-Practices-Amid-Developing-Legal-Landscape_Law360_Villafranco_April-2021.pdf).

 

 

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