---
title: Comparative Advertising Law in the US
date: 2010-10-30T00:00:00-04:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/viewpoints/articles/comparative-advertising-law-in-the-us"
section: Articles
---
# Comparative Advertising Law in the US

  November 2010

Practical Law Company

 

 

 

 

 

 

An overview of comparative advertising law in the US, focusing on the treatment of comparative advertising claims by the Federal Trade Commission and the National Advertising Division of the Council of Better Business Bureaus, and the challenges of contesting comparative advertising claims under the Lanham Act.

 

 

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