---
title: Challenging a Comparative Advertisement Checklist
date: 2010-10-30T00:00:00-04:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/viewpoints/articles/challenging-a-comparative-advertisement-checklist"
section: Articles
---
# Challenging a Comparative Advertisement Checklist

  November 2010

Practical Law Company

 

 

 

 

 

 

This checklist sets out the five key methods for challenging a comparative advertisement and identifying issues to consider in determining which method (or methods) to pursue.

 

 

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