---
title: Challenging a Comparative Advertisement Checklist
date: 2011-04-01T00:00:00-04:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/viewpoints/articles/challenging-a-comparative-advertisement-checklist-2"
section: Articles
---
# Challenging a Comparative Advertisement Checklist

  April 2011

Practical Law The Journal

 

 

 

 

 

 

This article examines in detail the methods for challenging a comparative advertisement, the issues to consider when deciding on which method(s) to pursue when doing so and the procedure of litigation under the Lanham Act. The author discusses each method in detail, including factors to consider such as the procedure, timing and cost, recovery or result and burden of proof.

 

 

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