---
title: "Advertising Copy is for Now, PFAS are Forever: Tread Carefully on Product Claims"
date: 2023-12-13T13:45:00-05:00
author: "SFarrell@kelleydrye.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/articles/advertising-copy-is-for-now-pfas-are-forever-tread-carefully-on-product-claims"
section: Articles
---
# Advertising Copy is for Now, PFAS are Forever: Tread Carefully on Product Claims

  December 13, 2023

Today’s General Counsel

 

 

 

  ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Hero-Objects/chemical.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1880&q=80&w=1880&s=fa14f747d05214d6473cd68aa69dd869)  

 

 

 

In this article in *Today’s General Counsel*, Kelley Drye’s [John Villafranco](https://www.kelleydrye.com/people/john-e-villafranco) and [Katie Rogers](https://www.kelleydrye.com/people/katie-rogers) warn advertisers to proceed with caution when claiming that their products are ​“PFAS-Free.”

Read the full article [here](https://www.todaysgeneralcounsel.com/advertising-copy-is-for-now-pfas-are-forever-tread-carefully-on-product-claims/).

 

 

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- [Federal Trade Commission](https://www.kelleydrye.com/practices/federal-trade-commission)
 
 

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