---
title: Advertisers Touting ESG Goals Should Keep An Eye On NAD
date: 2023-03-01T00:00:00-05:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/viewpoints/articles/advertisers-touting-esg-goals-should-keep-an-eye-on-nad"
section: Articles
---
# Advertisers Touting ESG Goals Should Keep An Eye On NAD

  March 1, 2023

Law360

 

 

 

 

 

 

As more companies have started to develop environmental, social and governance goals and make claims about their progress toward achieving those goals, we’ve seen an uptick in lawsuits and other challenges questioning whether the companies can substantiate or prove those claims.

While many of these challenges target claims about past or present results that can be proven or disproven in most cases, other challenges target aspirational and forward-looking statements, which are inherently harder to prove or disprove.

In this *Law360* article, [Gonzalo Mon](/Our-People/Gonzalo-E-Mon) and [Katie Rogers](/Our-People/Katherine-Rogers) take a deeper look into this issue.

Read the full article [here](https://s3.us-east-1.amazonaws.com/cdn.kelleydrye.com/content/uploads/viewpoints/Advertisers-Touting-ESG-Goals-Should-Keep-An-Eye-On-NAD_Law360_Mon.pdf).

 

 

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