---
title: 4 Things to Know When Planning a Social Media Contest
date: 2011-11-30T00:00:00-05:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/viewpoints/articles/4-things-to-know-when-planning-a-social-media-contest"
section: Articles
---
# 4 Things to Know When Planning a Social Media Contest

  November 30, 2011

*Mashable*

 

 

 

 

 

 

Social media has made it easy to accomplish things that weren’t possible a few years ago. However, some companies forget that social media promotions are subject to various laws, special requirements, and unique risks. [This article](http://mashable.com/2011/11/29/social-media-contest-sweepstakes/) reviews four of the most important considerations for a company taking on a social media promotion: knowing your terminology, knowing the laws, knowing the platform rules, and knowing the risks. By taking time to think about possible setbacks before launching a promotion, a company can save time, aggravation, and legal fees.

This article is used with permission and originally published by [Mashable](http://mashable.com/).

 

 

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