--- title: Advertising Technology (AdTech) date: 2023-06-12T15:39:00-04:00 author: Import Bot canonical_url: "https://www.kelleydrye.com/trending/advertising-technology" section: Services --- # Advertising Technology (AdTech) Data-driven advertising fuels today’s digital economy—but it also presents complex challenges under an expanding patchwork of domestic and international privacy, consumer protection, and data security laws. ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Hero-Objects/mobile_ads.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1880&q=80&w=1880&s=0137410822ed6fecdcb42295bf59e1ce) - About - Team - Honors - Events Kelley Drye’s multidisciplinary team represents a broad client base—publishers, advertisers, adtech platforms, SaaS platforms, and consumer brands—and advises them in a wide range of matters: - Regulatory investigations and enforcement actions - Product and analytics counseling - Corporate and technology transactions, including M&A due diligence - Privacy compliance program development - Vendor due diligence and risk assessments - Privacy by design - Policy analysis and regulatory advocacy #### Retail Media Networks We advise clients across every stage of retail media network development with a focus on commercially actionable, compliance-aligned strategy. Our work spans first- and third-party data governance, loyalty and purchase insights, targeting and activation, vendor ecosystems, measurement, and analytics—while addressing sensitive data risks, enrichment practices, and evolving regulatory requirements. With deep experience in adtech and martech, we help organizations design, scale, and optimize retail media networks that balance business objectives with consumer privacy expectations, using a practical, risk-based approach that supports compliance, accountability, and long-term growth. [ ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Bio-Photos-1200x1200/Hutnik_Alysa.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=956&q=80&w=956&s=81f3bee429ddd96d224710a0e70f24a2) ![](/static/img/team-card-bg/square_team_listing_1.svg) ](https://www.kelleydrye.com/people/alysa-z-hutnik) ### [Alysa Z. Hutnik](https://www.kelleydrye.com/people/alysa-z-hutnik) Partner [ ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Bio-Photos-1200x1200/Black_KateN2.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=956&q=80&w=956&s=e4875d97eb648a6cd8abcc5be6bbb470) ![](/static/img/team-card-bg/square_team_listing_2.svg) ](https://www.kelleydrye.com/people/kate-black) ### [Kate Black](https://www.kelleydrye.com/people/kate-black) Partner [ ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Bio-Photos-1200x1200/Burstein_Aaron.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=956&q=80&w=956&s=11ea2638e02917573fd33624873eb866) ![](/static/img/team-card-bg/square_team_listing_3.svg) ](https://www.kelleydrye.com/people/aaron-j-burstein) ### [Aaron J. Burstein](https://www.kelleydrye.com/people/aaron-j-burstein) Partner [ ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Bio-Photos-1200x1200/Hoey_Barbara.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=956&q=80&w=956&s=075f1ac7045111dd804f887b989c95d6) ![](/static/img/team-card-bg/square_team_listing_4.svg) ](https://www.kelleydrye.com/people/barbara-e-hoey) ### [Barbara E. Hoey](https://www.kelleydrye.com/people/barbara-e-hoey) Partner [ ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Bio-Photos-1200x1200/Lynch-Michael2.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=956&q=80&w=956&s=32093f8e171909c7ba4f9b8de75cd16c) ![](/static/img/team-card-bg/square_team_listing_5.svg) ](https://www.kelleydrye.com/people/michael-c-lynch) ### [Michael C. Lynch](https://www.kelleydrye.com/people/michael-c-lynch) Partner [ ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Bio-Photos-1200x1200/Mazzuchetti_Lauri_alt4.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=956&q=80&w=956&s=4a7ac88825a4b47e53daca4baa7c6feb) ![](/static/img/team-card-bg/square_team_listing_6.svg) ](https://www.kelleydrye.com/people/lauri-a-mazzuchetti) ### [Lauri A. Mazzuchetti](https://www.kelleydrye.com/people/lauri-a-mazzuchetti) Partner [ ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Bio-Photos-1200x1200/McDowell_Donnelly.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=956&q=80&w=956&s=5a9c3796ce5002d28ae8b5d15fa322a7) ![](/static/img/team-card-bg/square_team_listing_7.svg) ](https://www.kelleydrye.com/people/donnelly-l-mcdowell) ### [Donnelly L. McDowell](https://www.kelleydrye.com/people/donnelly-l-mcdowell) Partner [ ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Bio-Photos-1200x1200/Mon_Gonzalo.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=956&q=80&w=956&s=41155f61118411caf70bf71c87235022) ![](/static/img/team-card-bg/square_team_listing_8.svg) ](https://www.kelleydrye.com/people/gonzalo-e-mon) ### [Gonzalo E. Mon](https://www.kelleydrye.com/people/gonzalo-e-mon) Partner [ ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Bio-Photos-1200x1200/Nambiar_Deepak_v3.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=956&q=80&w=956&s=8c3f0fd2eab20d468e13908c091e1e18) ![](/static/img/team-card-bg/square_team_listing_9.svg) ](https://www.kelleydrye.com/people/deepak-nambiar) ### [Deepak Nambiar](https://www.kelleydrye.com/people/deepak-nambiar) Partner [ ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Bio-Photos-1200x1200/Rosenfeld_Dana_v3.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=956&q=80&w=956&s=e3b8b15d5481f092f59ee5b8dfab1219) ![](/static/img/team-card-bg/square_team_listing_10.svg) ](https://www.kelleydrye.com/people/dana-b-rosenfeld) ### [Dana B. Rosenfeld](https://www.kelleydrye.com/people/dana-b-rosenfeld) Partner [ ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Bio-Photos-1200x1200/Singer_Paul.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=956&q=80&w=956&s=7bc35c8dd7a70ef83f07265725c36210) ![](/static/img/team-card-bg/square_team_listing_11.svg) ](https://www.kelleydrye.com/people/paul-l-singer) ### [Paul L. Singer](https://www.kelleydrye.com/people/paul-l-singer) Partner [ ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Bio-Photos-1200x1200/Grymes_Thompson_Christie.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=956&q=80&w=956&s=394a2db491f5d9a433d4b4b77ea4eba5) ![](/static/img/team-card-bg/square_team_listing_1.svg) ](https://www.kelleydrye.com/people/christie-grymes-thompson) ### [Christie Grymes Thompson](https://www.kelleydrye.com/people/christie-grymes-thompson) Partner [ ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Bio-Photos-1200x1200/VanDruff_Laura.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=956&q=80&w=956&s=be73e2abd5a093077b23ba10d3d31dff) ![](/static/img/team-card-bg/square_team_listing_2.svg) ](https://www.kelleydrye.com/people/laura-riposo-vandruff) ### [Laura Riposo VanDruff](https://www.kelleydrye.com/people/laura-riposo-vandruff) Partner [ ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Bio-Photos-1200x1200/Villafranco_John.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=956&q=80&w=956&s=b9e70846629bc4698edbf7d54fb49a55) ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/design/square_team_listing_06.svg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=956&q=80&w=956&s=95b5b3e892f7af788c764355409350f5) ](https://www.kelleydrye.com/people/john-e-villafranco) ### [John E. Villafranco](https://www.kelleydrye.com/people/john-e-villafranco) Partner [ ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Bio-Photos-1200x1200/Chun_Beth.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=956&q=80&w=956&s=c393094a0116e9094bf618aa11f32afc) ![](/static/img/team-card-bg/square_team_listing_4.svg) ](https://www.kelleydrye.com/people/beth-bolen-chun) ### [Beth Bolen Chun](https://www.kelleydrye.com/people/beth-bolen-chun) Special Counsel [ ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Bio-Photos-1200x1200/fitch_mason.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=956&q=80&w=956&s=5fa22c75c09eceee5cb400ebbbad0a62) ![](/static/img/team-card-bg/square_team_listing_5.svg) ](https://www.kelleydrye.com/people/mason-fitch) ### [Mason Fitch](https://www.kelleydrye.com/people/mason-fitch) Special Counsel [ ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Bio-Photos-1200x1200/Gorecki_Ioana.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=956&q=80&w=956&s=648ee9f5290aa0dc01d1c55dc478eee9) ![](/static/img/team-card-bg/square_team_listing_6.svg) ](https://www.kelleydrye.com/people/ioana-gorecki) ### [Ioana Gorecki](https://www.kelleydrye.com/people/ioana-gorecki) Special Counsel [ ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Bio-Photos-1200x1200/Guillou_C%C3%A9line.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=956&q=80&w=956&s=8de7cf6b7ff8e3e0e6ccad4dced409eb) ![](/static/img/team-card-bg/square_team_listing_7.svg) ](https://www.kelleydrye.com/people/c%C3%A9line-guillou) ### [Céline Guillou](https://www.kelleydrye.com/people/c%C3%A9line-guillou) Special Counsel [ ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Bio-Photos-1200x1200/Rogers_Katie_AI.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=956&q=80&w=956&s=f7109c77c87b2d31f3377b2279239c40) ![](/static/img/team-card-bg/square_team_listing_8.svg) ](https://www.kelleydrye.com/people/katie-rogers) ### [Katie Rogers](https://www.kelleydrye.com/people/katie-rogers) Special Counsel [ ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Bio-Photos-1200x1200/Schneider_Alexander.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=956&q=80&w=956&s=b8260810f7bba078fb85aec904710ee3) ![](/static/img/team-card-bg/square_team_listing_9.svg) ](https://www.kelleydrye.com/people/alexander-i-schneider) ### [Alexander I. Schneider](https://www.kelleydrye.com/people/alexander-i-schneider) Special Counsel [ ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Bio-Photos-1200x1200/Stempson_Abigail.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=956&q=80&w=956&s=88d825237ee47254ee3987807d0d43de) ![](/static/img/team-card-bg/square_team_listing_10.svg) ](https://www.kelleydrye.com/people/abigail-stempson) ### [Abigail Stempson](https://www.kelleydrye.com/people/abigail-stempson) Special Counsel [ ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Bio-Photos-1200x1200/Donahue_MeaghanV2.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=956&q=80&w=956&s=20f48306ec0de699236f9d8b740b7ea6) ![](/static/img/team-card-bg/square_team_listing_11.svg) ](https://www.kelleydrye.com/people/meaghan-m-donahue) ### [Meaghan M. Donahue](https://www.kelleydrye.com/people/meaghan-m-donahue) Associate [ ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Bio-Photos-1200x1200/Hatahet_Katarina.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=956&q=80&w=956&s=27bd507de4e449ee8ad10af9a58b2ad4) ![](/static/img/team-card-bg/square_team_listing_1.svg) ](https://www.kelleydrye.com/people/katrina-hatahet) ### [Katrina Hatahet](https://www.kelleydrye.com/people/katrina-hatahet) Associate Honors [ ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-Images/award_with_wreath_logo.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=750&q=80&w=1125&s=f4ae531803bd7e1c62817bfc6588fefb) ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-rectangles/Honors_Listing.svg) ](https://www.kelleydrye.com/news/kelley-drye-achieves-top-rankings-in-chambers-usa-2026-for-privacy-data-security) June 4, 2026 [ ](https://www.kelleydrye.com/news/kelley-drye-achieves-top-rankings-in-chambers-usa-2026-for-privacy-data-security) [ View all for this trending service ](https://www.kelleydrye.com/news?trendingService=Advertising+Technology+%28AdTech%29&newsType=Honors#listing) - Past Speaking Engagement [ ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-Images/pharma_pills.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=750&q=80&w=1125&s=f2237bba6d5b430d3342127fb4dcf193) ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-rectangles/Speaking_Engagement_Listing.svg) ](https://www.kelleydrye.com/events/privacy-vs-performance-what-200-pharma-leaders-reveal-about-the-future-of-dtc-and-dtp-marketing) [ ](https://www.kelleydrye.com/events/privacy-vs-performance-what-200-pharma-leaders-reveal-about-the-future-of-dtc-and-dtp-marketing) June 24, 2026 1:00pm - 2:00pm | Zoom Webinar Firm Event [ ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-Images/Surveillance-Pricing.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=750&q=80&w=1125&s=e536c6ca94903206e2a35cb9d152df5f) ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-rectangles/Firm_Event_Listing.svg) ](https://www.kelleydrye.com/events/surveillance-pricing-and-beyond-navigating-todays-pricing-landscape) [ ](https://www.kelleydrye.com/events/surveillance-pricing-and-beyond-navigating-todays-pricing-landscape) June 24, 2026 Firm Event [ ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-Images/Surveillance-Pricing.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=750&q=80&w=1125&s=e536c6ca94903206e2a35cb9d152df5f) ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-rectangles/Firm_Event_Listing.svg) ](https://www.kelleydrye.com/events/pricing-101-key-considerations-across-privacy-and-consumer-protection) [ ](https://www.kelleydrye.com/events/pricing-101-key-considerations-across-privacy-and-consumer-protection) May 18, 2026 11:00am - 12:00pm | Zoom Speaking Engagement [ ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-Images/privacy_alt.webp?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=750&q=80&w=1125&s=5e0e480054f477d5153c8167dc3a2581) ![](https://d3iuizmsm2hayf.cloudfront.net/content/uploads/Listing-rectangles/Speaking_Engagement_Listing.svg) ](https://www.kelleydrye.com/events/2026-iab-legal-masterclass-the-new-health-ads-privacy-era) [ ](https://www.kelleydrye.com/events/2026-iab-legal-masterclass-the-new-health-ads-privacy-era) April 28, 2026 12:00pm - 6:45pm | New York, NY - Share this entry - - - - - [ View entry pdf ](https://s3.amazonaws.com/cdn.kelleydrye.com/content/uploads/pdf-snapshots/advertising-technology-20260529150247.pdf) ### Contact Information - [Alysa Z. Hutnik](https://www.kelleydrye.com/people/alysa-z-hutnik) Partner (202) 342-8603 email hidden; JavaScript is required ### Related Services - [Advertising and Marketing](https://www.kelleydrye.com/practices/advertising-and-marketing) - [Privacy and Information Security](https://www.kelleydrye.com/practices/privacy-and-information-security) - [Healthcare Privacy and Data Innovation](https://www.kelleydrye.com/trending/healthcare-privacy-and-data-innovation) - [Artificial Intelligence](https://www.kelleydrye.com/trending/artificial-intelligence) - [Corporate and Tax](https://www.kelleydrye.com/practices/corporate-and-tax) - [Fashion and Retail](https://www.kelleydrye.com/industries/fashion-and-retail) - [Media and Entertainment](https://www.kelleydrye.com/industries/media-and-entertainment) - [Technology](https://www.kelleydrye.com/industries/technology) Blog Ad Law Access May 6, 2026 [ ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/webinar-pricing-101-key-considerations-across-privacy-and-consumer-protection) Article April 28, 2026 [ ](https://www.kelleydrye.com/viewpoints/articles/iab-health-privacy-insights) Blog Ad Law Access April 26, 2026 [ ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/naag-annual-conference-2026-pricing-priorities) [View all related viewpoints](https://www.kelleydrye.com/viewpoints?trendingService=Advertising+Technology+%28AdTech%29#listing) In the News May 8, 2026 [ ](https://www.kelleydrye.com/news/alysa-hutnik-interview-featured-in-buzzfeed) In the News April 24, 2026 [ ](https://www.kelleydrye.com/news/mason-fitch-quoted-on-pharma-marketing-lawsuit) Press Release January 26, 2026 [ ](https://www.kelleydrye.com/news/kelley-drye-expands-privacy-practice-with-partner-kate-black-and-special-counsel-mason-fitch) [View all related news](https://www.kelleydrye.com/news?trendingService=Advertising+Technology+%28AdTech%29#listing)