---
title: Partner William C. MacLeod Quoted in “Puffery” Article
date: 2010-01-27T00:00:00-05:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/news/partner-william-c-macleod-quoted-in-puffery-article"
section: News
---
# Partner William C. MacLeod Quoted in ​“Puffery” Article

 January 27, 2010

 

 

 

 

 

 

Partner William C. MacLeod was quoted in a *Demo Dirt* article titled ​“Go On, Take a Puff.” The article discussed whether the average consumer is able to identify ​“puffery” in advertising and whether these showy tactics persuade consumers to buy products. According to new research, often customers are often put off by such persuasion tactics.

Mr. MacLeod said that ​“it’s hard to imagine consumers buying because of the puffery, but consumers can be attracted to clever renditions of it.” He explained that that’s the purpose of puffery. ​“As an attention-getter and entertainer, it can work for any kind of product or service.”

 

 

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