---
title: Partner Gonzalo E. Mon Quoted On Apple Class Action Law Suit
date: 2011-04-21T00:00:00-04:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/news/partner-gonzalo-e-mon-quoted-on-apple-class-action-law-suit"
section: News
---
# Partner Gonzalo E. Mon Quoted On Apple Class Action Law Suit

 April 21, 2011

 

 

 

 

 

 

*Mobile Marketer* quoted partner Gonzalo E. Mon in the article, ​“Class-action Suit Against Apple Could Jeopardize In-app Purchasing.” Apple has been hit with a class-action lawsuit alleging that applications and games for iPhone, iPod touch and iPad with in-app purchasing for virtual goods or premium features are part of a ​“bait-and-switch scheme” targeting children.

“Although the plaintiff refers to Apple’s business model with loaded phrases such as ​‘bait-and-switch scheme’ and ​‘unlawful exploitation in the extreme,’ there is nothing unlawful about the business model itself,” said Mr. Mon.

“It is generally fine to offer a free application and allow consumers to purchase additional benefits, as long as the costs associated with those benefits are clearly disclosed,” he said. ​“If this case proceeds to trial, the decision may turn largely on how clearly the disclosures were made.”

 

 

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