---
title: Mobile Marketer Quotes Partner Gonzalo E. Mon on Privacy Issues Related to Mobile Location-Based Advertising
date: 2012-06-06T00:00:00-04:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/news/mobile-marketer-quotes-partner-gonzalo-e-mon-on-privacy-issues-related-to-mobile-location-based-advertising"
section: News
---
# Mobile Marketer Quotes Partner Gonzalo E. Mon on Privacy Issues Related to Mobile Location-Based Advertising

 June 6, 2012

 

 

 

 

 

 

*Mobile Marketer* quoted partner Gonzalo E. Mon in the article ​“Location-based Advertising Still Searching for its Place.” The article addresses the ever changing legal and business background behind location-based services, the new mobile technology that collects and makes use of smartphone users’ private geographical data. Mr. Mon was quoted as saying, ​“Given the quickly changing legal landscape - and the growing number of government agencies that want to play a role in that landscape - it can be difficult for companies in the mobile app space to understand what’s required.” Mr. Mon further points out that ​“companies should generally collect only the information they need for an app to work” and stresses the importance of protecting the collected data.

To read the complete article, click [here](http://www.mobilemarketer.com/cms/news/advertising/13009.html).

 

 

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