---
title: Mobile Marketer Quotes Partner Andrea L. Calvaruso on Apple iCloud Trademark Lawsuit
date: 2011-06-14T00:00:00-04:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/news/mobile-marketer-quotes-partner-andrea-l-calvaruso-on-apple-icloud-trademark-lawsuit"
section: News
---
# Mobile Marketer Quotes Partner Andrea L. Calvaruso on Apple iCloud Trademark Lawsuit

 June 14, 2011

 

 

 

 

 

 

The *Mobile Marketer* article, ​“Will Apple iCloud Suit Affect Its Market Release?” reported on the lawsuit filed by a Phoenix-based VoIP provider, iCloud Communications, against Apple claiming trademark infringement over the use of the name ​“iCloud.” The article quoted partner **Andrea L. Calvaruso**, who stated Apple’s ownership and fame of its i-formative marks could help its chances of registration.

“ ​‘Unless the plaintiff has an endless supply of capital to devote to legal expenses, I can only imagine the company’s objective in filing the lawsuit is to try to obtain money from Apple to assign its rights to the mark or obtain a consent agreement or other settlement,’ she said.”

Ms. Calvaruso also noted that Apple has a strong argument that based upon its longstanding use, widely successful advertising campaigns and the unsolicited media regarding Apple products using the ​“i” in front of its trademark, these marks have acquired a secondary meaning such that consumers identify i-formative marks with Apple.

 

 

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