---
title: Forbes Quotes Partner Gonzalo Mon on Gatorade Lawsuit
date: 2017-10-11T00:00:00-04:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/news/forbes-quotes-partner-gonzalo-mon-on-gatorade-lawsuit"
section: News
---
# *Forbes* Quotes Partner Gonzalo Mon on Gatorade Lawsuit

 October 11, 2017

 

 

 

 

 

 

Partner [Gonzalo Mon](/Our-People/Gonzalo-E-Mon) was quoted in the *Forbes* article ​“Gatorade’s Settlement Over Anti-Water Videogame Could Be Problem For Comparative Advertising.” Gatorade promoted a videogame, ​“Bolt!”, that encouraged players to choose their product over water. The California Attorney General filed a complaint against Gatorade over allegations of violating consumer protection laws, leading to a $300,000 settlement. ​“The AG was concerned that the game communicated a number of broad misleading messages, including that drinking Gatorade would increase athletic performance, while drinking water would decrease that performance,” Gonzalo said. ​“Although this could be a problem for any audience, the AG was particularly concerned that teens – who made up a majority of the game’s audience – were likely be misled about the relative benefits of the beverages.”

“To the extent that companies make comparative performance claims, like the ones we saw in this case, I do think we’re likely to see these types of challenges. It’s important to note, though, that a state attorney general office isn’t the only source for these challenges. This could have easily come from the (Federal Trade Commission), a competitor, or even consumers,” Gonzalo noted.

To read the full article, please click [here](https://www.forbes.com/sites/legalnewsline/2017/10/11/gatorades-settlement-over-anti-water-videogame-could-be-problem-for-comparative-advertising/#3429e9e07647).

 

 

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