6 Tips For Cos. To Comply With Influencer Gifting Rules
Law360 recently published an article by Kelley Drye partner Gonzalo Mon, titled “6 Tips For Companies To Comply With Influencer Gifting Rules.” The article provides practical guidance on how businesses can align with the FTC’s updated Endorsement Guides and ensure compliance in gifting campaigns.
Key takeaways include:
• Providing clear disclosure instructions to influencers
• Monitoring posts for compliance
• Pre-approving content when possible
Access the article online here (subscription required) or PDF here.