---
title: The Future of Claim Substantiation After POM Wonderful
date: 2023-06-13T13:04:00-04:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/events/the-future-of-claim-substantiation-after-pom-wonderful"
section: Events
---
# The Future of Claim Substantiation After POM Wonderful

2013 ANA Advertising Law & Public Policy Conference

 March 20, 2013

 

 

 

 

 

 

On March 20, 2013, **William C. MacLeod** spoke at the 2013 ANA Advertising Law & Public Policy Conference in Washington, D.C. The event addressed the big issues marketers and their partners will be facing, and how corporate counsel and C-level executives will navigate through major legal and public policies in an increasingly regulated and litigious marketplace. Mr. McLeod spoke at the session, ​“The Future of Claim Substantiation After POM Wonderful.” He discussed the *POM Wonderful* case – the FTC’s most important decision on the claim substantiation doctrine in years – and how it will affect ongoing investigations and private litigation.

For more information, please click [here](http://www.ana.net/conference/show/id/LAW-MAR13).

 

 

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