---
title: "Smart Promotions for Smart Phones: Avoiding Legal Pitfalls While Leveraging New Trends in Mobile Apps and Gamification"
date: 2023-06-13T13:04:00-04:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/events/smart-promotions-for-smart-phones-avoiding-legal-pitfalls-while-leveraging-new-trends-in-mobile-apps-and-gamification"
section: Events
---
# Smart Promotions for Smart Phones: Avoiding Legal Pitfalls While Leveraging New Trends in Mobile Apps and Gamification

ACI Summit on Digital Advertising Compliance

 September 11, 2012 from 1:15 pm to 12:00 am (EDT)

  

 

 

 

 

 

 

On September 11, 2012 partner Gonzalo E. Mon presented at the American Conference Institute’s Summit on Digital Advertising Compliance: Social Media, Sweepstakes, & Promotions in New York, NY. His session, ​“Smart Promotions for Smart Phones,” focused on avoiding potential legal pitfalls while leveraging new trends in mobile apps and gamification—the use of game-like elements to make everyday life and consumer experiences more compelling. Along with a wide variety of other topics, Mr. Mon discussed: the use of mobile optimized sites, location based services, and QR codes; problems stemming from smart phone data usage; the risks of taking your intellectual property into a game environment; and, considerations for virtual sweepstakes and lotteries.

For more information, please click [here](http://www.americanconference.com/2013/750/digital-advertising-compliance-sweepstakes-promotions--social-media).

 

 

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### Related Team Members

- [Gonzalo E. Mon](https://www.kelleydrye.com/people/gonzalo-e-mon)
 
 

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