---
title: "Jurassic Privacy: A Guide to Avoiding Extinction in the Age of Consent"
date: 2025-02-14T00:00:00-05:00
author: "mhenry@kelleydrye.com"
canonical_url: "https://www.kelleydrye.com/events/jurassic-privacy-a-guide-to-avoiding-extinction-in-the-age-of-consent"
section: Events
---
# Jurassic Privacy: A Guide to Avoiding Extinction in the Age of Consent

RampUp 2025

 February 26, 2025 from 1:30 pm to 2:00 pm (EST)

  

 [ Go to Event Page ](https://www.rampedup.us/) 

 

 

 

 

 

 

Partner [Alysa Hutnik](https://www.kelleydrye.com/people/alysa-z-hutnik) will present **Jurassic Privacy: A Guide to Avoiding Extinction in the Age of Consent** at RampUp 2025 in San Francisco, CA.

Between evolving state regulations, heightened FTC enforcement, and a global push for consent-driven advertising practices, today’s privacy landscape is increasingly complicated – even for the most governance-savvy marketers. How can companies confidently navigate policies across jurisdictions to not only meet compliance requirements but deliver the privacy-conscious experiences customers demand?

In this fireside chat, the panelists will share how to prioritize – and overcome – marketing’s biggest privacy pain points today while preparing for tomorrow, including actionable insights on how to:

- Interpret new and expanded considerations around ​“sensitive data”
- Balance innovation with privacy when designing and scaling AI programs
- Understand the right investments to prioritize amid a complex privacy landscape

Register [here](https://register.rampedup.us/event/98d671a8-5778-4ca4-b1b3-77aa3ba57c36/register?RefId=Attendee-Registration%3Futm_source%3Dwebsite&utm_campaign=2025-03-ev-8939-rampup&utm_medium=ru25reg&rp=b6940d6f-934c-4533-9753-9a82e8fb657d).

 

 

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### Offices

- [[Washington, DC](https://www.kelleydrye.com/locations/washington-dc)](https://www.kelleydrye.com/locations/washington-dc)
 
 

### Related Team Members

- [Alysa Z. Hutnik](https://www.kelleydrye.com/people/alysa-z-hutnik)
 
 

### Related Services

- [Privacy and Information Security](https://www.kelleydrye.com/practices/privacy-and-information-security)