---
title: Balancing the Legal Perils and Marketing Potential of Social Media
date: 2023-06-13T13:01:00-04:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/events/balancing-the-legal-perils-and-marketing-potential-of-social-media"
section: Events
---
# Balancing the Legal Perils and Marketing Potential of Social Media

Kelley Drye Webinar

 October 23, 2014 from 1:30 pm to 2:30 pm (EDT)

 

 

 

 

 

 

Social media has created high-risk, high-reward opportunities for companies to promote their brand and reach millions of potential customers. It has also opened up avenues for employees to destroy a company’s reputation through 140 character missives, harass co-workers, and waste time on the company’s dime.

The tension between social media as a marketing tool and a source of potential legal liability will be explored in this Kelley Drye webinar presented by our [Labor and Employment](/Our-Practices/Regulatory-Government-Relations/Labor-and-Employment-Counseling-and-Compliance) and [Advertising and Marketing](/Our-Practices/Regulatory-Government-Relations/Advertising-Counseling-and-Compliance) practice groups. Kelley Drye partners [Mark A. Konkel](/Our-People/Mark-A-Konkel) and [Gonzalo E. Mon](/Our-People/Gonzalo-E-Mon) will discuss:

- Developing lawful social media policies – Is there a one-size-fits all policy?
- The risks and rewards of social media as a marketing tool
- Managing third-party risks – vendors, customers and chatty employees
- The NLRB’s new focus on social media – the conflict between employee rights and business needs

 

 

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### Offices

- [[New York](https://www.kelleydrye.com/locations/new-york)](https://www.kelleydrye.com/locations/new-york)
- [[Washington, DC](https://www.kelleydrye.com/locations/washington-dc)](https://www.kelleydrye.com/locations/washington-dc)
 
 

### Related Team Members

- [Mark A. Konkel](https://www.kelleydrye.com/people/mark-a-konkel)
- [Gonzalo E. Mon](https://www.kelleydrye.com/people/gonzalo-e-mon)
 
 

### Related Services

- [Advertising and Marketing](https://www.kelleydrye.com/practices/advertising-and-marketing)
- [Labor and Employment Counseling and Compliance](https://www.kelleydrye.com/practices/labor-and-employment-counseling-and-compliance)
- [Employment Litigation](https://www.kelleydrye.com/practices/employment-litigation)
- [Employment and Employee Benefits](https://www.kelleydrye.com/practices/employment-and-employee-benefits)