---
title: A New Era for the FTC Advertising Substantiation Standards?
date: 2023-06-13T13:03:00-04:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/events/a-new-era-for-the-ftc-advertising-substantiation-standards"
section: Events
---
# A New Era for the FTC Advertising Substantiation Standards?

59th Spring Meeting of the ABA Section of Antitrust Law

 March 30, 2011

 

 

 

 

 

 

On March 30, 2011 partner [Dana Rosenfeld](/Our-People/Dana-B-Rosenfeld) spoke on the panel, ​“A New Era for the FTC Advertising Substantiation Standards?” at the ABA Section of Antitrust Law Spring Meeting. The session addressed whether the substantiation provisions in the FTC’s advertising orders – Nestlé, Iovate, and, potentially POM – are harbingers of the heightened advertising substantiation standards requiring competent and reliable scientific evidence. The panelists discussed whether these orders ​“fence in” respondents, clarify existing substantiation standards for health-related ad claims standards, or chill protected speech.

 

 

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### Related Team Members

- [Dana B. Rosenfeld](https://www.kelleydrye.com/people/dana-b-rosenfeld)
 
 

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