Ad Law Access

FTC Announces Proposed Enforcement Policy Statement Regarding “Personalized Pricing,” Signals Potential Scrutiny of the Use of Consumer Personal Information in Pricing

Donnelly L. McDowell, Paul L. Singer, Alysa Z. Hutnik, Laura Riposo VanDruff, Brianna Robinson

Yesterday, the FTC announced that it was seeking public comment on a newly issued Proposed Enforcement Policy Statement Regarding Personalized Pricing, which seeks to describe current FTC Staff’s…

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