Advertising Technology
Advertising Technology
AdTech powers the Internet.  Targeted advertising remains a mainstay of the online and mobile ecosystem. Thanks to personal data-driven technologies, companies can optimize their marketing spend by delivering highly-tailored insights into consumer preferences.  Yet, recently-enacted laws with global impact and high-profile privacy and data security events with associated industry scrutiny, have major implications for the use of AdTech. Companies that create and support these personalized ad engines, and those that leverage the resulting insights, must carefully navigate an increasingly complex legal, regulatory, and self-regulatory landscape.
Kelley Drye’s multidisciplinary team of attorneys supports businesses across the AdTech chain, from the launch of new services, platforms, and data use cases, to ongoing regulatory compliance on a global level.  Our areas of AdTech focus include:
 
  • Product and analytics counseling

  • Privacy compliance and training

  • Data security due diligence and design

  • Implementation and certification with self-regulatory frameworks, including the Digital Advertising Alliance (DAA), Network Advertising Initiative (NAI), and Interactive Advertising Bureau (IAB)

  • Advocacy and defense around investigations and enforcement

  • Policy and public comment development and review

  • Corporate and technology transactions, including M&A due diligence

Our attorneys are leaders at assessing risks relating to the collection, use, and transfer of consumer data and developing practical solutions for clients to meet their business objectives.  We work with an extensive client base in and around the AdTech space—B2B and B2C AdTech platforms, data and analytics software providers, communications, wireless, and media companies, Internet service providers, online retailers across industries, and Software as a Service (SaaS) providers, to name a few—helping them understand and keep up-to-date with the rapidly developing U.S. and international legal framework for AdTech, and develop strategies to drive competitive success, while avoiding regulatory scrutiny and reputational risk.
 
 
 

Overview

AdTech powers the Internet.  Targeted advertising remains a mainstay of the online and mobile ecosystem. Thanks to personal data-driven technologies, companies can optimize their marketing spend by delivering highly-tailored insights into consumer preferences.  Yet, recently-enacted laws with global impact and high-profile privacy and data security events with associated industry scrutiny, have major implications for the use of AdTech. Companies that create and support these personalized ad engines, and those that leverage the resulting insights, must carefully navigate an increasingly complex legal, regulatory, and self-regulatory landscape.
Kelley Drye’s multidisciplinary team of attorneys supports businesses across the AdTech chain, from the launch of new services, platforms, and data use cases, to ongoing regulatory compliance on a global level.  Our areas of AdTech focus include:
 
  • Product and analytics counseling

  • Privacy compliance and training

  • Data security due diligence and design

  • Implementation and certification with self-regulatory frameworks, including the Digital Advertising Alliance (DAA), Network Advertising Initiative (NAI), and Interactive Advertising Bureau (IAB)

  • Advocacy and defense around investigations and enforcement

  • Policy and public comment development and review

  • Corporate and technology transactions, including M&A due diligence

Our attorneys are leaders at assessing risks relating to the collection, use, and transfer of consumer data and developing practical solutions for clients to meet their business objectives.  We work with an extensive client base in and around the AdTech space—B2B and B2C AdTech platforms, data and analytics software providers, communications, wireless, and media companies, Internet service providers, online retailers across industries, and Software as a Service (SaaS) providers, to name a few—helping them understand and keep up-to-date with the rapidly developing U.S. and international legal framework for AdTech, and develop strategies to drive competitive success, while avoiding regulatory scrutiny and reputational risk.
 
Partner
Email (202) 342-8603(202) 342-8603
Alysa Hutnik chairs the firm’s Privacy and Information Security practice and delivers comprehensive expertise in all areas of privacy, data security and advertising law.  Her experience ...
Partner
Email (202) 342-8453(202) 342-8453
Aaron Burstein serves clients with a strong technical background and a passion for solving complex privacy, data security, and consumer protection law problems.  He provides legal advice on pr...
Partner
Email (212) 808-7628(212) 808-7628
Barbara Hoey is co-chair of Kelley Drye’s Labor and Employment practice group, and a member of the firm’s Executive Committee.  In her third decade of practice, Barbara’s exp...
Partner
Email (212) 808-7959(212) 808-7959
Mark Konkel is co-chair of Kelley Drye's Labor and Employment practice group.  Mark is committed to protecting and maximizing the interests of employers of all sizes, from the major multin...
Partner
Email (312) 857-7238(312) 857-7238
Randy Lehner guides his clients through the process of identifying and defending claims of misrepresentation, mismanagement and/or fraud. He conducts internal investigations that determine res...
Partner
Email (212) 808-5082(212) 808-5082
Michael Lynch is chair of the firm’s Litigation practice and a member of the firm’s Executive Committee.  Michael has extensive trial experience, both from his days as a prosecutor...
Partner
Email (973) 503-5910(973) 503-5910
Lauri Mazzuchetti’s practice focuses on commercial litigation and consumer-oriented class action defense, representing clients in FTC and state attorneys general investigations and other liti...
Partner
Email (202) 342-8576(202) 342-8576
Gonzalo Mon’s practice is focused on advertising, transactional, and privacy issues.  He advises a wide range of companies in all aspects of promoting their brands, and works closely wit...
Partner
Email (212) 808-7982(212) 808-7982
Deepak Nambiar is a partner in the firm’s New York office.  He focuses his practice on a wide range of corporate and general commercial matters, with special emphasis on mergers & ac...
Partner
Email (202) 342-8588(202) 342-8588
Dana Rosenfeld is a member of the firm’s Executive Committee and past chair of the firm’s Privacy and Information Security practice.  A former assistant director of the Federal Tra...
Partner
Email (312) 857-2537(312) 857-2537
Mike Ryan chairs the firm’s Technology Transactions and Sourcing practice group.  He focuses his practice on a variety of complex transactional matters in the technology and business pro...
Partner
Email (202) 342-8633(202) 342-8633
Christie Grymes Thompson chairs the firm’s Advertising and Marketing and Consumer Product Safety practice groups.  Named the 2016 and 2019 Washington, D.C. advertising “Lawyer of t...
Partner
Email (202) 342-8423(202) 342-8423
A member of the firm’s Executive Committee, John Villafranco provides litigation and counseling services, with a focus on advertising law matters and consumer protection. John is highly respe...
Senior Associate
Email (202) 342-8645(202) 342-8645
Donnelly McDowell is a senior associate in the firm’s Washington, D.C. office. Donnelly’s practice focuses on advertising and marketing, food and drug law, consumer financial prote...
Senior Associate
Email (202) 342-8455(202) 342-8455
Katie Rogers advises clients on all aspects of advertising and promoting their brands across a variety of media. She helps clients ensure that their ads and labeling comply with regulations enforce...
Senior Associate
Email (202) 342-8557(202) 342-8557
Katie Townley is a senior associate in the firm’s Washington, D.C. office. Her practice focuses on advertising and marketing, privacy and information security, product safety, and other consu...
Associate
Email (202) 342-8620(202) 342-8620
Khouryanna DiPrima is an associate in the Advertising and Marketing and Privacy and Information Security practice groups.  Khouryanna’s practice focuses on advertising and marketing, pri...
Associate
Email (202) 342-8639(202) 342-8639
Carmen Hinebaugh is an associate in the firm’s Washington, D.C. office.  Carmen’s practice focuses on advertising and marketing, privacy and data security, Federal Trade Commission...
Associate
Email (202) 342-8473(202) 342-8473
Lauren Myers is an associate in the firm’s Washington, D.C. office. Her practice focuses on advertising and marketing, data privacy and information security, product safety, and other consume...
Associate
Email (202) 342-8634(202) 342-8634
Alexander Schneider specializes in information privacy and security, advertising and marketing, and consumer protection law.  He focuses on providing clients with practical legal advice on com...

Publications

06/19/2019 | Newsletters