We help clients figure out how their cutting-edge promotions can comply with laws that were written decades before things like social media, the Internet, and text messages existed. And we have successfully defended companies when their promotions have been challenged by regulators.
We have worked on some of the largest sweepstakes and contests in the U.S., ranging from social media promotions with user-generated content to major instant-win promotions that have been offered by various retailers. We draft rules, review advertisements, advise on implementation, and negotiate agreements with promotional partners. The firm also works with its international network of lawyers to assist clients with international promotions.
We also help for-profit companies develop, implement, and run charitable promotions and commercial co-ventures with nonprofits, including high-profile charitable promotions for companies such as Nike and Dell. We advise on structure and advertising, negotiate co-venture agreements with nonprofits, and assist in meeting registration and other state law requirements.