Advertising Promotions and Sweepstakes
Advertising Promotions and Sweepstakes
Kelley Drye has one of the leading promotions practices in the country, and clients ranging from start-ups to Fortune 500 companies look to us for guidance on structuring sweepstakes, contests, giveaways, charitable campaigns, and other promotions.

We help clients figure out how their cutting-edge promotions can comply with laws that were written decades before things like social media, the Internet, and text messages existed.  And we have successfully defended companies when their promotions have been challenged by regulators.

We have worked on some of the largest sweepstakes and contests in the U.S., ranging from social media promotions with user-generated content to major instant-win promotions that have been offered by various retailers.  We draft rules, review advertisements, advise on implementation, and negotiate agreements with promotional partners.  The firm also works with its international network of lawyers to assist clients with international promotions.

We also help for-profit companies develop, implement, and run charitable promotions and commercial co-ventures with nonprofits, including high-profile charitable promotions for companies such as Nike and Dell.  We advise on structure and advertising, negotiate co-venture agreements with nonprofits, and assist in meeting registration and other state law requirements.

 
 

Overview

Kelley Drye has one of the leading promotions practices in the country, and clients ranging from start-ups to Fortune 500 companies look to us for guidance on structuring sweepstakes, contests, giveaways, charitable campaigns, and other promotions.

We help clients figure out how their cutting-edge promotions can comply with laws that were written decades before things like social media, the Internet, and text messages existed.  And we have successfully defended companies when their promotions have been challenged by regulators.

We have worked on some of the largest sweepstakes and contests in the U.S., ranging from social media promotions with user-generated content to major instant-win promotions that have been offered by various retailers.  We draft rules, review advertisements, advise on implementation, and negotiate agreements with promotional partners.  The firm also works with its international network of lawyers to assist clients with international promotions.

We also help for-profit companies develop, implement, and run charitable promotions and commercial co-ventures with nonprofits, including high-profile charitable promotions for companies such as Nike and Dell.  We advise on structure and advertising, negotiate co-venture agreements with nonprofits, and assist in meeting registration and other state law requirements.

Partner
Email (202) 342-8576(202) 342-8576
Gonzalo Mon’s practice is focused on marketing and advertising law.  He advises a wide range of companies in all aspects of promoting their brands, and works closely with them to find pr...
Partner
Email (202) 342-8633(202) 342-8633
Christie Grymes Thompson chairs the firm’s Advertising and Marketing and Consumer Product Safety practice groups.  Named the 2016 and 2019 Washington, D.C. advertising “Lawyer of t...
Partner
Email (202) 342-8805(202) 342-8805
Kristi Wolff’s practice focuses on food, drugs, dietary supplements, medical devices, personal care and consumer health products, as well as wearable technology and health privacy issues.&nbs...
Senior Associate
Email (202) 342-8645(202) 342-8645
Donnelly McDowell is a senior associate in the firm’s Washington, D.C. office. Donnelly’s practice focuses on advertising and marketing, food and drug law, consumer financial prote...

Publications

October 4, 2018 | Newsletters
09/06/2018 | Newsletters