Katie Bond provides regulatory counseling and litigation support in matters involving a variety of consumer products, including dietary supplements, foods, OTC drug products, cosmetics and sports equipment. Katie regularly reviews product labeling and advertising to determine compliance with federal regulations. As needed, she assists clients in identifying and working with well-credentialed, independent scientific experts to ensure that claims are properly substantiated.
Katie advises clients regarding the use of efficacy and health benefit claims, “green” marketing, “made in the USA” claims, social media and consumer, celebrity and expert endorsements. She has substantial experience in responding to FTC and state attorney general investigations. She has assisted clients with consumer class action defense and initiating and responding to self-regulatory challenges before the National Advertising Division (NAD).
Recognized by Super Lawyers as a Washington, D.C. “Rising Star” and recommended in the US Legal 500 for her work in the Marketing & Advertising area, Katie is appreciated by clients and colleagues alike for her innovative approach to problem solving. Katie’s practical intelligence is reinforced by her in-depth knowledge of the law and personal dedication to serving as an invaluable member of the firm’s client teams.
FTC and State AGs
Defended against an FTC investigation into claims for a dietary supplement product; assisted in successful negotiations that led to an FTC closure of the investigation.
Defended against an FTC investigation into claims for cosmetic products; assisted in successful negotiations that led to an FTC closure of the investigation.
Defended against an FTC investigation into marketing claims for dietary supplements and homeopathic products; assisted in negotiating a successful settlement with the FTC.
Defended against a California District Attorney investigation into marketing claims for dietary supplements; assisted in negotiating a successful settlement with the DAs.
Defended against an FTC investigation into concussion and other health and safety claims for football helmets; assisted in the successful negotiations that led to the FTC’s closure of the investigation.
Assisted in a successful NAD challenge against a major gasoline brand.
Assisted in a NAD challenge against a marketer of a personal care product; the product marketer agreed to settlement in which it would end all of the claims that had been identified.
Assisted in successfully defending a dietary supplement maker in a NAD case.
Drafted a successful response to a demand letter from a competitor regarding advertising claims for a sleep product; helped enable the client to continue using all of the challenged sleep and relaxation claims.
Drafted a demand letter to a competitor making inappropriate comparative claims for a personal care product; the competitor agreed to discontinue its claims.
Drafted demand letters to a client’s competitors in the weight loss industry regarding advertising claims; assisted with the successful negotiations with competitors.
Represents several dietary supplement companies in the development of product labels and advertising claims and campaigns.
Counsels television producers at a major network on compliance with the FTC’s Endorsement Guides.
Assists dietary supplement and food companies in crafting claims that comply with FDA regulations.
Defended a dietary supplement company in a class action lawsuit in California involving an immune support supplement.
Defended companies in class actions following FTC investigations.
Assisted in drafting and filing an amicus brief on behalf of a trade association in a case involving the proper burden of proof for private plaintiffs who bring class actions over advertising claims.
Recognized by Super Lawyers as a Washington D.C. "Rising Star," 2014-2016.
Recommended in US Legal 500 for her work in the Marketing & Advertising area, 2012.
American Bar Association
Food and Drug Law Institute
Institute of Food Technologists