Jennifer Fried is special counsel in the firm’s Washington, D.C. office. Her practice focuses on advertising and consumer protection law. Jennifer, formerly the Assistant Director of the National Advertising Division (NAD)—the advertising industry’s self-regulatory forum—helps marketers navigate the regulatory, self-regulatory, and competitive concerns faced by advertisers. She draws on her experience as a long-time self-regulatory insider as she counsels advertisers on matters involving claim substantiation and dispute resolution in both traditional and new media.
While at NAD, Jennifer was responsible for resolving marketing-related disputes in a broad range of industries including telecommunications, food and beverage, OTC drugs, household consumer products, and dietary supplements. Jennifer is also recognized for her advocacy on behalf of NAD. As NAD’s lead appellate advocate, she took primary responsibility for representing the organization before the National Advertising Review Board, the appellate body charged with reviewing NAD decisions.